Research
Jun 15, 2021
Supporting Artist Entrepreneurs in the Evolving Music Economy
This Music Canada research report summarizes the findings of a national research study conducted in partnership with CONNECT Music Licensing with over 300 artists entrepreneurs. The report identifies artists’ key business needs within an evolving music economy, outlines industry-wide strategies to promote artists’ business success, and makes recommendations that can be applied by government and […]
Jun 15, 2021
Closing the Value Gap: How to Fix Safe Harbours & Save the Creative Middle Class
In a new report, titled Closing the Value Gap: How to Fix Safe Harbours and Save the Creative Middle Class, Music Canada is calling for the Government of Canada to rebalance the music marketplace and restore fairness to the creators of music. The report builds on Music Canada’s previous findings from the 2017 report, The Value Gap: […]
Jun 15, 2021
Striking A New A-Chord: Recommendations for the Growth & Development of Canada’s East Coast Music Industry
Striking A New A-Chord demonstrates that there are key opportunities for Atlantic Canada and the provinces to further develop the music industry, nurture our cultural resources, enhance music tourism opportunities, and promote investment in music. The report is intended as a catalyst for the five regions to come together and fully realize the potential of the East […]
Jun 15, 2021
BC’s Music Sector – From Adversity to Opportunity
BC’s Music Sector – From Adversity to Opportunity is new report that highlights British Columbia’s wealth of talented artists and music assets—sources of economic diversity and job creation in communities throughout every region of the province—and the factors that have put these assets at risk. The report encourages decisive action on the part of the provincial […]
Jun 15, 2021
The Mastering of a Music City
The Mastering of a Music City, Key Elements, Effective Strategies and Why it’s Worth Pursuing represents a roadmap that communities of all sizes can follow to realize the full potential of their music economy. Truly global in scale, the report is the result of more than forty interviews with music community experts, government officials, and community […]
Jun 15, 2021
Accelerating Toronto’s Music Industry Growth – Leveraging Best Practices from Austin, Texas
Toronto is one of the greatest music cities in the world and yet it could be doing much more to maximize the economic benefits of the music cluster. That is the finding of a report commissioned by Music Canada and released at NXNE Interactive (NXNEi) in June 2012. Accelerating Toronto’s Music Industry Growth, Leveraging Best Practices from Austin, […]
Jun 15, 2021
The Value Gap: Its Origins, Impacts and a Made-in-Canada Approach
This report explores an issue of critical importance to the current and future health of Canadian culture, our nation’s cultural industries, and the creators of our cultural works. It’s an issue rooted in a fundamental wrong – the failure to provide fair compensation to creators for the use of their works – that has a […]
Jun 15, 2021
Music Cities Toolkit
The Music Cities Toolkit has been designed to provide Canadian chambers of commerce with a roadmap and guide to activate the power of music in their city. Building on the success of Music Canada’s report The Mastering of a Music City, the toolkit was custom built for the Canadian Chamber of Commerce’s network of over 450 chambers […]
Jun 15, 2021
Live Music Measures Up: An Economic Impact Analysis of Live Music in Ontario
Live Music Measures Up: An Economic Impact Analysis of Live Music in Ontario is the first comprehensive study of the live music industry in Ontario. The report provides critical data and information that will help guide decision-making within the sector, in government and other allied stakeholders. “This report provides a comprehensive picture of the benefits live […]
Jun 15, 2021
The Next Big Bang
In The Next Big Bang: A New Direction for Music in Canada, Music Canada identifies programs and policies designed to stimulate the development of Canada’s commercial music sector – and to drive growth and job creation in the economy at large. Music Education, Digital Innovation, Music Tourism, Export Expansion and Interconnected Tax Credits identified as […]