I’m releasing a new album and was told I need an ISRC code; what is that?

The International Standard Recording Code (ISRC) is an international identification system used in uniquely identifying sound recordings and music video recordings. Each code is a unique and permanent identifier for a specific sound recording, and is used in tracking your music by digital music stores, collection societies, and is increasingly becoming a tool in the fight against piracy. For more information on getting an ISRC in Canada, visit http://connectmusiclicensing.ca/isrc.aspx.