Bell Media’s MuchFACT hits $100 million milestone in funding for Canadian music videos and projects

Feb 16, 2017
by Corey Poole

With the announcement of February’s funding recipients, Bell Media also revealed that its MuchFACT (A Foundation to Assist Canadian Talent) program has surpassed $100 million in contributions to projects by Canadian artists.

Since MuchFACT’s launch in 1984, funding for nearly 9,000 projects has helped propel the careers of some of Canada’s most successful artists. MuchFACT’s press release lists Carly Rae Jepsen’s “Call Me Maybe,” Arcade Fire’s “Sprawl II,” and “Lovers In A Dangerous Time” by Barenaked Ladies as some of the most prominent videos to receive funding. In addition to developing Canadian music artists, MuchFACT has also been an important resource for Canadian directors, many of whom MuchFACT says have gone on to direct feature films, documentaries and award-winning music videos. The program is exclusively funded by Much & M3, divisions of Bell Media Inc.

20 new project funding recipients were confirmed from MuchFACT’s February music committee meeting. Those recipients are:

Music Content Package

Whitehorse – “Boys Like You” and “Pink Kimono”
Jessie Reyez – “Gatekeeper”

Music Videos

Sam Patch – “St. Sebastian”
Dragonette – “Body 2 Body”
HONORS – “Over”
Dzeko – “Never Gonna Love”
Smalltown DJs – “Erased the Night” (f. Lisa Lobsinger)
Daniel Caesar – “We Found Love”
The New Pornographers – “Whiteout Conditions”
Saya – “Cold Fire”
Cadence Weapon – “My Crew (Woooo)”
Harrison Brome – “Body Heat”
Jacques Greene – “True” (f. How To Dress Well)

Online Music Video / Project

Hoodies at Night – “4 Weeks” (f. KROY)
Chewii – “PuNoni”
TOPS – “Further”
Royal Canoe – “Living A Lie”
Yoko Gold  – “Just a Fling”

Digital Tools

Doldrums – “We Come In Pieces”
BADBADNOTGOOD – “In Your Eyes” (f. Charlotte Day Wilson)

Applications for MuchFACT funding can be submitted though the MuchFACT website. The next upcoming deadline is Thursday, March 9, 2016 at 11:59 p.m. ET.

MuchFACT returns this year as a sponsor of the Video of the Year category at the 46th annual JUNO Awards, happening April 2, 2017, in Ottawa.

Below is a showcase of videos that MuchFACT has helped support through the years.

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