Music Canada Receives Tourism Toronto’s President’s Award
Yesterday, in front of an audience of tourism leaders from Toronto, Mississauga and Brampton, Music Canada’s Graham Henderson accepted Tourism Toronto’s President’s Award for an organization outside tourism that makes a significant contribution to tourism.
Music Canada was chosen in recognition of driving the agenda relating to live music, said David Whitaker, President and Chief Executive Officer of Tourism Toronto.
Since Music Canada began work on this initiative, the province has launched a Live Music Strategy and a live music portal, the City of Toronto has established a music advisory board, music development officer and has signed a music city alliance with Austin, Texas. Other cities around the province, including Hamilton, London, Kitchener and Peterborough have also established music strategies.
“We’re honoured to receive this award from Tourism Toronto which has been a supportive partner in our efforts to highlight the power of music tourism. Our music scene is perhaps the most diverse in the world and promoting it not only helps the tourism community, but also will ultimately create more opportunities for artists and musicians who rely so heavily on live performance .” says Graham Henderson.
Previous recipients of the President’s Award include Maple Leaf Sports and Entertainment (for developments at Air Canada Centre and Maple Leaf Square), Ryerson University (for the Ryerson Image Centre), Scotiabank (for Toronto Caribbean Carnival and Nuit Blanche), CTV (for its “My Toronto Is…” campaign), David Peterson and the Pan Am Bid Team, and Kuwabara Payne McKenna Blumberg Architects (for developments such as TIFF Bell Lightbox and Royal Conservatory/Koerner Concert Hall.)
Photo Credit: Grant W Martin Photography
Thank you to our many partners in the promotion of music tourism for sharing their regards on Twitter:
We are honoured to receive #TourismToronto President’s Award today at #TTAGM! Thank you @SeeTorontoNow! #MusicTourism pic.twitter.com/ZE41FYCKG7
— Music Canada (@Music_Canada) November 3, 2014
@Music_Canada @SeeTorontoNow Congratulations @GFHenderson – well deserved! — Michael Chan (@Michael_KC_Chan) November 3, 2014
Congrats @Music_Canada on 2014 ‘President’s Award’ from @tourismtoronto Music is a big part of why our City is loved! pic.twitter.com/xJpA80b8RJ
— Zaib Shaikh (@Zaib_Shaikh) November 3, 2014
Congrats to @Music_Canada on Tourism Toronto’s 2014 President’s Award. #livemusic #TTAGM — Mike Tanner (@abbottheleme) November 3, 2014
Congrats to our Board member @Music_Canada for winning the Tourism award at this year’s #TTAGM! #TOMusicCity pic.twitter.com/mtivZHCWul
— Invest Toronto (@Invest_Toronto) November 3, 2014
The president awards goes to music canada! #TTAgm music and tourism go hand in hand!! pic.twitter.com/ZoncFdenQx — GTHA (@G_T_H_A) November 3, 2014
Well deserved!! RT @AmyTerrill: Yes @Music_Canada! Thank you Tourism Toronto for the recognition. #ttagm President’s Award winner
— Christopher Barry (@TourismTOGuy) November 3, 2014
This years #TourismToronto Presidents award just announced: congrats to @Music_Canada! #TTAGM @SeeTorontoNow
— Heather Kelly (@heather_kelly) November 3, 2014
